Tablet Magazine is an constantly growing publication with users around the world. Superfame has been working with Tablet for 6+ years and most recently we've had the opportunity to do a full strategic rebuild. We concentrated on strategic directions to push users to the content that is the newest and most important, while clearing away clutter. Tablet has writers from around the world, multiple podcasts (including a Webby winning podcast). We've built fully customized pop over ads to further customer engagement. Most importantly since, the launch users page views per session have gone up 60% on desktop!